About us

Flooff is unique and our inspiration stems from the rescue community, pet owners, rescue individuals and shelters who make up the diaspora of animal rescue and ownership in the UAE.

Under Flooff, pet owners will find everything a pet needs on one virtual platform with a host of pet service providers i.e groomers, boarders, day care centres, trainers, vet services, bereavement counselling and much more.

It is our craving at Flooff to form a community cult following that promotes women-owned small businesses, SMEs & local startups.

What also makes us unique is the Flooff Pet Match an active and accurate pet matching platform that can search for you a potential pet that best matches your needs. You can either choose to foster and/or adopt to see if that’s your perfect match. With the Flooff App, at your fingertips, your dream pet is just a click away.

A Gift of love from

Archana Nadkarni is the CEO and responsible for the company’s overall operation and management. She has been an inspirational force in providing strategic leadership, guidance and direction to the company. She is a digital banker with over 25 years of experience in managing end to end customer experience in banking and hospitality industry.

Archana’s vision is to make pet ownership manageable and a fulfilling experience. She aspires to create a holistic digital pet ecosystem. Encouraging startups and women entrepreneurship in the region is an important part of her ideology for Flooff.

Jasmeen Bhirani is the Project Consulting Director who is responsible for the overall strategy and smooth functioning of pet rehoming and the pet wellness division of Flooff. With over 15 years of practice in rehoming and rehabilitation of rescued pets she will oversee the wellness and governance of their placements.

Jasmeen Bhirani was the Co-founder of SNIFF Middle East, which is currently awaiting a license approval from The Community Development Authority (CDA). She holds 20 years of work experience within Media, Public relations and Communication in the Middle East and has held key positions with Print & Television and Real Estate.

Our Vision

To be the GCC’s prominent 360o paw nurturing digital platform.


Our Mission

Connecting all pet owners, rescuers, shelters, service providers and communities on a common platform, by offering retail services, locally made products and community oriented endeavours.

Who we serve

Get noticed with our Marketing Platform

Digitally self on-board App/Online

Extended pet community reach

Digitize your Reservation System (API enabled)

Comprehensive payment & alert system

Digital Pet Service Booking and Payment system

Access to locally made retail products Souk

Benefit from our special services i.e Training/Webinars

Reminder and Notification service for your pet needs

Pet finder platform linking Adopters and Fosters

Pet welfare education & support

Women led UAE based start ups/SMEs